A giveaway made for game day.
A supporter flag does its job when people actually wave it. We used 110gsm polyester with a single sided dye-sublimated print, then fixed each flag to a PVC pole with two clips to keep it in place.
The brief
Counties Manukau Rugby Football Union wanted more to give its supporters on game days and more club branding around the ground. A hand-held flag brings those two needs together: it is a giveaway that supporters can carry into the crowd.
The project called for a bulk run of 2,000 flags. The finished item needed to be ready to wave, with the printed fabric held in place on its pole.
The approach
We used 110gsm polyester and a single-sided dye-sublimated print. The material and print form the visible part of the flag, carrying the club’s branding above the supporter’s hand.
Each flag was fixed to a PVC pole with two clips. That attachment detail gives the fabric two points of support and keeps it in place while the flag is waved.
Ready for game day
The production run comprised 2,000 flags: printed polyester, a PVC pole and two fixing clips for each flag.
It is a product made around a specific moment of use. The flag is intended to be carried and waved by supporters in the crowd, bringing the club’s branding into the game-day setting.
