El branding va más allá del cuero.
La pieza de cuero de doble cara lleva una marca Buxton presionada. Incluso el anillo de zinc está grabado con el nombre, un detalle que es fácil de perder en una foto pero claro cuando usted tiene la llave en mano. Cada uno mide 7 × 3 cm y pesa 12 gramos.
El breve
Buxton wanted another 400 of a keychain it had used before. This was a repeat product for its franchises, so the job was to keep the familiar format and carry the brand through the details.
A keychain is a small item. Its size leaves little room for branding, and both the leather piece and the ring are handled every time the keys are used. Those two surfaces were the focus of the finished product.
El enfoque
The double-sided leather piece gives the keychain its main branded surface. The Buxton mark is pressed into the leather, making it part of the material rather than a separate label.
The metal hardware carries the name too. Engraving the zinc ring keeps the branding present on the part that connects directly to the keys. The two treatments use different materials, but belong to the same finished piece.
La carrera terminada
The run comprised 400 keychains for distribution across Buxton’s franchises. Each piece keeps a compact 7 × 3 cm format and a 12-gram weight.
The result is a familiar item with two distinct branding details: a pressed mark on the leather and an engraved name on the ring. Neither needs a large print area to carry the business’s identity.
